How Responsive Design Can Improve Your Business Results?
Posted on April 4, 2015
Responsive design is a big trend in e-commerce these days and many experts predict that in the future responsive design will be the most common method of website development. Currently, responsive design is still a matter of choice, but there are at least a few good arguments explaining why you should be one of the early adopters of responsive design. To put it simply, you should consider responsive web design, because this method allows you to increase your revenues.
Responsive design helps increase conversion rates
The main goal of responsive design is to make the website easier to display on devices with different screen sizes, without having to create separate versions of the website for each device separately. Responsive web design makes your website available to a bigger audience, which includes mobile users with different types of smartphones and tablets. You might think that having a regular online store is enough, after all nothing prevents mobile users from displaying your website on their mobile devices. But here lies the problem: if your website is not adjusted to mobile platforms, it will be almost impossible to load quickly on smartphones and tablets. When it comes to shopping online, every second counts. If your website loads too slowly, you will lose many customers, who will choose your competition instead. Responsive design can significantly improve your conversion rates, increasing the number of customers, who complete the transaction, and reducing your shopping cart abandonment rates. You will be surprised how many new customers you are able to acquire with a mobile optimized website.
Responsive design is highly rated by existing customers
Studies show that Magento eCommerce development services and website optimization are as important for your regular customers, as they are attractive to new visitors. If the design of your website does not change, despite the new and popular trends in eCommerce, even your most loyal customers will feel that your services do not meet their expectations. Following common trends is important not because your website should look fashionable, but because new trends mean better functionality and better shopping experience. Even if the majority of your customers use desktop computers to access your online store, you never know when they will start using mobile devices to shop online. You need to be prepared for that day and implement responsive design as the main framework for your website.
Responsive design helps reduce costs
Hiring a Magento designer in USA to create a responsive website from scratch can be very expensive. However, in the long run responsive design is the least expensive option. Responsive design means one URL and one template for your website, no need to create separate websites for different devices. Maintaining and upgrading one website is much less costly than managing a few websites at the same time. With responsive design you can save on administration costs and reduce the time required to introduce important changes to the look and functionality of your website. If you choose responsive design, you are making a good investment, which will bring profits in the future: responsive design is easier to upgrade and better adapted to the requirements of different platforms, now and in the future.
Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.