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Already include the hundreds of articles on corporate Web sites. Even more about this discussion. However, the new era brings new adjustments. I remember several years ago, in a similar article about the error even mention. The Internet user is changing, so once more concise, and clear the error:
1. Too much text. During the large blocks of text scare consumers (thriftless their time), and in most cases, they also will not read.
2. Old news. Have you seen the site, the “Latest news” column is the year 2004 news? How to think how many potential customers see the purchase of the company’s products or services?
3. There are no stories. Content, consisting only of facts, figures, graphs hardly a long time will be interesting to the visitor. Modern people love stories, events, happening. Give it to them!
4. There is no description of the company. When I ask the website developer of the basic value of your firm has raised, which was made website, often it is the responsibility of the value of this company is its employees. This is why their site are not employees of photos, links to weblogs employees? Allow customers to contact you in closer.
5. There is no dialogue. Web site should offer its customers a number of possibilities: that they could comment on, learn, discuss, leave the good and bad reviews. You should enable them to perform these functions easily and quickly.
6. Old story. This is the same as for the outdated news. If your site is the company’s history only until 2001, this is how you get clients?
7. There is no news. The site may function in the absence of the item “About us”, but it will not be without the news. People need news, because when they have doubts about something, looking for more information. Thus, they decrease hunger, constantly write the news.
8. Blank, optimized home page. The main page of your company’s website can attract and repel potential customers. And this page here play an important role. Useful if the first page of a few blocks of your services, and the remainder filled news. And do not forget the keyword the first page - Google remains one of the most popular client entry channels.
9. Too many or too few graphics. I am not a designer, but I suggest that one or the other extreme greatly misled your client. Scared the first case, the second force them to sleep. Try to find the golden middle.
10. None weblogs. Weblogs solve several problems at once. Weblogs provide a much better dialogue with the consumer, as compared with other measures, whatever they may be. It also provides the latest news weblogs. So you look much better, if your company will have their own weblogs.
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