Web Design Articles and News

As is known, the corporate site first of all is intended for promotion of the company. It is obvious everything even far from the Internet to customers, let alone a web-designers. What the customer on the main page - the person of a site of the firm first of all wishes to see, what the designer first of all draws, being accepted for work above a site? Certainly, the companies, and also references to section ” About the company ” and on the catalogue of its goods or services.

It is impossible to tell, that it is wrong. All this, certainly, should be on a corporate site. However both customers, and designers often are considered as the most worthy and prestigious gift. Do not consider that the site is created for visitors that will advance the company a site among them. Therefore to project the main page of a corporate site it is necessary in view of specificity of an audience of such sites.
The visitors useful or potentially useful for owner of corporate site, it is possible to divide into three groups.
1. Beginners. The people who have got on a site for the first time and casually - under the reference from search system, or, for example, typed the address printed in advertising or on business card. They need to learn, where they, actually, have got, whether they were mistaken.
For such users on the main page there should be a brief information on a field of activity of the company, the basic categories of its goods, services, etc. it is a little, some offers - it are enough of all, that the person could be defined, where it has got, and in most cases - even to solve, whether it is necessary to it further to continue to look through a site or not.
2. Regular customers. These comrades already know, that for the company, whose site they visit it. It is interesting to them, that in it occurs new. For them on the main page there should be the news block informing on news and events in the company. Such block, however, is useful also to other visitors - it testifies that the company works and dynamically develops.
3. Visitors of the third group, at first sight, could be included in two others. It can be and новчики, and regular customers. But they are united by one: the post address, the electronic address, a phone number, the telefax, the teletype of the company - in general, the contact information is urgently necessary to them. What for? Unimportantly. To ask a silly question or to order a party of the goods on one million dollars - has no value.
It is the most valuable category of clients - clients in which name the prefix “potential” has disappeared.
It is necessary to understand: these of three “units” of the scheme of the main page of a corporate site - not the tool of restriction of creativity of the designer, and necessary (but not unique) that condition that the corporate site could carry out the function successfully.