Web Design Articles and News

Today we shall consider problems a web-designer from the point of view of design, optimum not only for customers or visitors, but also for search systems.
Many developers believe a web-sites, that questions of optimization and promotion of their creations in search systems have no to them any attitude, managers and a support service are engaged in it. However it is enough to receive one order for redesign of a site provided that one of the purposes of redesign - to make a site visible for search engines - and it becomes clear, that to marketing about marketing, and advertising of search systems the designer has the most direct attitude.

In the elementary case that it is required to make first steps in promotion of a site? To introduce keywords in Title, Keywords and Description, headings H1, H2, H…, alt-attributes to pictures, the references allocated (tag and strong) blocks of the text, submit a site in search systems necessary for you and catalogues - and to expect an avalanche of the visitors interested in the information which is given by a site? Actually as real practice SEO shows, it is not enough these steps.
Yes, it is a question about SEO - optimization for search systems. SEO - a science inexact, even impressing results of concrete actions on optimization of a site can appear astable, it is necessary to trace constantly ratings in results of search, statistics on visitors, any information on algorithms of ranging in search cursors, and - as consequence - constantly to update a site, to modernize, improve and improve.
However some actions lead from first steps of development (first steps of redesign) project can essentially lower expenses for scheduled actions on optimization and promotion. Let’s consider some moments of optimization of a site, will concern the web-developer from an analysis stage and designing before debugging and support.
1. To consider, that at all requirements to the designer to draw visually effective design, it still it will be necessary to realize in валидный the html-document. Check up the document on conformity to standards you can by means of validator http: // validator.w3.org.
In case at your html-code there are no mistakes - валидатор informs you, that your document valid in relation to specified in DTD to the standard, and even suggests to place on a site the button-certificate which conducts on the page, confirming “cleanliness” of a code of the document.
2. To consider that fact, that search systems wish to see a content containing keywords as it is possible more close to the beginning of the document - hence, the designer needs to realize such breadboard model that its imposition did not contain infinite quantity of scripts, tag tables with the description of all accessible attributes, with infinite enclosure - traditional tabulared imposition in traditional execution suffers redundancy of a code. According to some information, looks through the first 200 KB of the document.
3. To remember, that the navigation realized by means of flash-technologies or java-script complicates optimization of a site for search engines it is complex enough to find optimum conformity between effects in elements of registration of the menu and functionality, between design and optimization.
4. To analyse the purposes and problems of a site, and on the basis of the analysis to make a semantic kernel, that base of keywords which and should to us be introduced in headings, meta tag and references. To use for this purpose it is possible www.overture.com/
5. To use any elements of a site for creation of necessary “density” of keywords on page (the main page) site. In case of redesign - whether the domain name of a site will vary? If the answer - “Yes” - at a choice of a domain name owners of the project should consider results of the analysis of semantic base of the project. The developer can use a web both real, and a domain name of a site in a trade mark, give a picture the corresponding name, to register in attribute alt the corresponding information.
To use tag headings (H1, H2…), the text of references allocated (for example, in tag “strong”)
6. Constantly to be well informed every week in publishing houses there are tens scientific, help and popular editions, textbooks, documentary and art books, videoprograms. To use special tools for optimization. In internet there are some the most known programs and software packages for a web optimization; the majority of them paid, however the some people give trial versions which as can be used for the analysis of positions of a site.
However principles of harmony, laws of a composition, the theory of color are extremely seldom given to the person with a birth; frequently supervision, studying of the certain laws, long-term experience lead to that the designer intuitively creates the “correct” project. As years of training are required to seize in a sufficient measure a number of tools for work with grafics, imposition, for testing… 
As also a science about SEO - it is necessary to want to understand, understand, study, and further - already at an intuitive level to develop a site which will not demand redesign for promotion.